1 10

CRUEL CLAY

In stock, ready to ship
$9.00 AUD
$9.00 AUD
Sale Sold out

Matte texture, Extreme hold

  • Insane texture
  • Extreme hold
  • Zero Shine
  • All-day Control

Matte texture, Extreme hold

HoldEXTREME
ShineMATTE
Description

Revolutionary shaping, insane texture and extreme holding power. Built for thick, unruly hair that won’t do what it’s told.

Product details
HoldExtremeLocks style in place all day
FinishMatteZero shine, never greasy
Hair typeAll typesBest for adding texture
Size100g
Ingredients

Water (Aqua), Cera Alba, Candelilla Wax, C12-16 Pareth-9, Decyl Palmitate, Glycol Distearate, Cocotrimonium Chloride, Methylparaben, Propylparaben, Cetearyl Alcohol, Glyceryl Stearate, Petrolatum, Hydrogenated Starch Hydrolysate, VP/VA Copolymer, Bentonite, Lithium Magnesium Silicate, Lanolin, Caramel, Imidazolidinyl Urea, Melanin, Carmine, CI 16255, Propylene Glycol, Fragrance.

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Get the look

How to use

  1. 1Scoop

    Start with a small amount and add more if needed.

  2. 2Spread

    Warm it between your palms until evenly spread.

  3. 3Style

    Work through towel-dried or dry hair, back to front, and shape with your fingers.

★ Pro tipApply to dry hair for maximum texture and hold.

Not quite right?

Find the hold and finish that suits your style.

Dial the hold back? MATTE SHAPER MATTE SHAPERFirm hold, matte finish.$9.00Shop now → After some shine? CLASSIC POMADE CLASSIC POMADEFlexible hold with a classic shine.$9.00Shop now → Want max hold? MOLDING MUD MOLDING MUDBrutal hold, low sheen.$9.00Shop now →
  • 5 stars: 10 (67%)
  • 4 stars: 4 (27%)
  • 3 stars: 1 (7%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Robert Toure

This stuff gets the job done at a good price. It’s been my go to for years

J
Jonathon
Good

Good for straight flat hair

t
the_cool_guy27
Good Size of Product for Price

Very cheap and good size for the price.When using this product, I find that it can feel a little 'clunky' in the hair. Still excellent for the price though.

A
Alex
Strong Hold

Good hair clay with a strong hold and matte finish. Easy to style and doesn’t make hair feel greasy or too stiff. Works well for textured hairstyles and lasts most of the day. A little goes a long way, so the tub lasts quite a while.

D
Dame Diva Dan
I feel there are better products

I found this clay not to emulsify well in my hands, leaving the hair feeling a bit clunky.Also, the putty didn't have a bad smell, but it didn't have a nice one either.

H
Happychappy

Definitely the best clay out there.

E
Ethan G.
Good value for price

My first hair product ever and I'm quite pleased with my purchase. Firstly, it has a good smell. Not a super strong one as its pretty faint and won't cancel out your colognes or fragrances. Although, I do have really thick hair so initially when I get out of the shower and put it on, it holds for a bit but then later in the day it doesn't really give a strong hold. However, I'm going for a more textured look so I can just scrunch my hair then it reshapes opposed to no product. Very very good for a very cheap price.

M
Medusa
Cheap as and delivered free.

This stuff is perfect for my short, messy spikes. It holds great all day but doesn't look shiny or greasy. The price is amazing, too, which is always a bonus. Plus, shipping was super fast. Definitely recommend checking it out!

S
Sean
For the price? Amazing

When I bought this it cost $4.50. Comparable products cost $20-30, and I do not think those products are 4-6 times better than this one.I don't *love* the smell personally, but it's fine. The hold is pretty good, I use it for styling my beard. And once again, it's bloody $4.50. Awesome.

M
Malcolm I.
Nice and gooey!

I normally use Red One clay but thought I’d try a cheaper option….you never know right? This product is the closest I’ve found to the effectiveness and consistency of Red One clay. It smells good and works well in holding my hair in place the way I like. I only use a small amount as I use a final squirt of hair spray to get a solid harder hold for a long work day. However using more of this product would give all the softer hold options you would want. I noticed it washes out a lot easier than Red One clay, even without using shampoo. Overall I will most like buy this again based on the cost and the fact that it works fine with my process. On a side note I also tried the L’Oréal version which was a lot more viscous and didn’t act anything like this product or Red One.

D
Derek
Strong hold nice smell

Great product. Strongest hold clay that I've come across. Has a nice smell also.

R
Refreshed
Tactile clay-texture and with good hold

Does what it says. It's got a clay-like dry texture and a little scoop gives a pretty good hold and leaves hair looking matte with no sheen. Shampoos off pretty easily.

T
Tripper
Strong hold with a small dob

A finger swipe about the size of a walnut holds hair in place all day. It can also be refreshed and combed in with a sprinkle of water and it will reset. Excellent value for money product.

w
wills3
Great product!

Fantastic hold - doesn't work if you constantly touch your hair. Definitely a matte product, but hair shouldn't be wet, or too dry before using it. Would recommend for the price and the promise of the description.

J
JamieW
Very happy

Strong hold, easy to restyle.

Got questions?

Frequently asked questions

What type of hair is Cruel Clay best for?
Cruel Clay works on all hair types, but it's built for thick, straight or wavy hair that's short to medium length. Fine hair gets extra thickness and texture. Thick hair gets definition and control.
Will it make my hair look greasy or heavy?
No. Cruel Clay has a true matte finish with zero shine. The bentonite clay soaks up excess oil through the day, so your hair looks natural, never greasy.
Does Cruel Clay wash out easily?
Yes. It's water-soluble, so one rinse with your regular shampoo and it's gone.
Will it hold up in heat or humidity?
Yes. Sweat, humidity, a full day on the go. Cruel Clay doesn't budge. Style it in the morning and it's still standing at knock-off.